Our goal is to help you build a local brand that generates more business. We do this by creating a personalized advertising strategy for your company and implementation that strategy on an ongoing basis.
1. Grow the number of leads and new customers you can get per job
2. Decrease the cost of getting a new customer over time
3. Create a system that creates a steady source of leads
1. Create a company-specific ad strategy for Facebook and Instagram
2. Build new ads weekly
3. Review ad results and adjust ad strategy each month.
4. Send an overview video of your reports and success each month.
5. Monthly call (At customer’s choosing)
Define the people you want to advertise to (Target Persona)
We will have a conversation with you and walk through a process to define the people that you want to show your ads to. This helps us know what to target inside of Facebook as well as know what pictures and words to use in the ads.
Create a budget for your ad spend
We will work with you to create a monthly budget for your ads. We will look at how many people you want to reach and how much many people you want to come to your website to help decide what this number should be.
Gather pictures, videos and content
We want to get you the best results possible so, we will gather photos and videos from you that you already have or help you create those images and photos. (If we create new images and photos, there will be additional costs).
Build Ad Templates & Start First Campaign
Using the content we gathered, we will build ad templates and send them to you for approval. We use these templates for the weekly ad creation and will adjust them over time for improved results.
Gather ad location targets & start running ads
Each week will request the addresses of where you completed work or where you will be working in the future and set up ads and start them running.
Start new ads weekly
Each week we will request the addresses or locations you want to target based off of our the people we are targeting and the when we want to be in front of them.
Monthly Ads Review and Adjusting
Each month we will review your ads and how successful they are for you and will adjust the content, timing and audience that we are sending your ads too.
Monthly Video of Ads performance & review
Each month, we will create a screen share video reviewing your ads and how they performed as well as explaining content, audience and strategy tweaks
Optional monthly client meeting on results and plan
Once a month you will have a scheduled call with your account representative to review goals and results. – video sent for review + optional call.