True character isn’t determined by image or appearance, but is actually measured at a much deeper level. We all know that it takes time to build depth in relationships to understand someone’s true character. The same thing applies to businesses. Talk is cheap. A company can look great on the outside, have a great brand, have the coolest vehicles or social media posts, but if they don’t deliver a consistent product or service, their good image will be discounted. After all we live in a world where reviews are so impactful and companies must be ready to deliver.
With that being said, don’t short change what your company offers by not representing it properly.
You’ve probably heard or read that 55% of communication is body language, 38% is the tone of voice, and 7% is the actual words spoken. This same concept translates when trying to gain new clients. Initially, how we are perceived by potential clients is more impactful than how we deliver.
The bottom line is, your company’s vehicles and equipment represent your company whether you like it or not.
Potential customers make judgements on your company based off of your appearance. If your company is poorly represented, then people will go elsewhere.
You have access to mobile billboards at a fraction of the cost of a roadside billboard or tv ad. Your company vehicles are your mobile billboard, are you using the space? Don’t waste the opportunity to represent your company well. Don’t discount the importance of all of the hard work and delivery on the back end, but if you are wanting to gain more business, it’s foolish to let this valuable opportunity go to waste.
Your company’s image impacts the way people think of your company. You could be the best company with the best service, providing the best products at the best price, but if your company branding doesn’t represent those things, there is potential that prospective clients will overlook you. If your vehicle branding doesn’t stand out as a clear modern design, customers will struggle to recognize who you are and what you do. Without realizing it, we are constantly leaving impressions.
It’s common knowledge that contractors, landscapers, and in-home service companies gain more business in neighborhoods they are already serving. Why? People trust companies that they are familiar with, especially those that their neighbors are using. Is your company familiar to people? If you are parked in a neighborhood, would someone know what company you are and what you have to offer? If someone drives by your vehicles, would they stand out?