Roofing can be a competitive industry. To make sure that you’re the roofing company people call, you need a marketing plan! Marketing helps to make your brand more visible while building trust with consumers. A good marketing plan can bring in a consistent stream of leads and help you grow your roofing business.
We want to help you get the good news about your roofing company out into your community! That’s why we’re here to offer you some marketing ideas for roofers, along with some tried-and-true roofing advertising ideas. Read on to find some great tips for getting more leads and growing your business!
Focus on the Right Location
There might be a specific area in your region that needs roofing services than others. Or alternatively, you might have an area that you prefer to work in. When marketing for a local business, it’s often helpful to figure out the sweet spot for your marketing: casting your net to just the right area, not too large and not too small for the amount of business you want to generate.
When you’re targeting too many people, you might be spending money on ads that aren’t going to the people who will actually use your services. When you’re not targeting enough people, you’re missing out on leads. Figuring this out can take some time and some guesswork. You’ll also need to keep track of how well your ads perform in various locations.
Use the Internet
Are you using the Internet to its greatest potential when it comes to marketing your company? PPC, SEO, and social media are some of the best ways to market your roofing company online. Here’s a brief explanation of how these can help you:
PPC (pay-per-click advertising)
This is a great roofing advertising idea because you can target people in your local area. Here’s one example: If someone searches Google for “roofing company in [insert your town here]” your website will come up at the top of the list. You will pay a set amount of money for each time a customer clicks on your website. It’s often cost-effective when done right, and it can be a quick way to generate quality leads!
SEO (search engine optimization)
SEO will also help you when someone Googles for roofers in your area. It can help you get your website to the top of the search results without having to pay for ads. In a nutshell, when you optimize with SEO techniques, you’re proving to Google that you are a reputable, active company. Once you prove this – by having your website set up in the right way, with the right content – then Google will start sending more searchers your way.
The biggest one here is Facebook, though you may also be able to harness other social media sites to your advantage. Facebook allows you to have a company profile where you can share news and interact with clients while also providing a place for people to find your contact information, operating hours, photos of past jobs, and relevant information about your business. Facebook also has a great structure for placing paid ads.
Wondering how you can carry out these marketing ideas for roofers? One way is to work with Boostpoint, a streamlined ad platform that makes it as simple as possible to advertise your roofing company. Learn more or get started today!