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Do you have a roofing company and want to generate more business? In this post, we’re going to cover the process of how to best take advantage of Boostpoint for your roofing company from strategy to implementation so that you can build a brand that generates more business.
Step 1: Create a Boostpoint Account
The first step is quite simple and self-explanatory. Go to app.boostpoint.com and register for an account. If you already have an account just login to your existing account.
Step 2: Connect Your Facebook Business Page
To connect you business Facebook page, go to settings and click the toggle switch and follow the prompts. Connecting your Facebook page allows Boostpoint to create ads on behalf of your page so that traffic is directed to your brand.
Step 3: Add Billing Info
The next step is to add a credit card to your account. This is the payment method that will be used to bill your monthly subscription and your accumulated ad spend.
Step 4: Create a Campaign
Now you’re ready to create a Boostpoint campaign. The strategy we recommend is creating campaigns around areas you have recently completed work. For example, let’s say I completed 7 roofing jobs this past week. The recommenced strategy would be as follows.
Add the addresses of these jobs into Boostpoint and select a 1-2 mile radius.
Photo and video ads both have potential for quality engagement. With that said, context is key here. Put yourself in the shoes of the person looking at the photo or video and ask yourself if you would find this engaging? You can also choose to run both a photo and a video ad at the same time. I really recommend this method because is keeps your ads a bit more fresh when people see them multiple times.
Budget and Schedule:
We recommend taking a 1% approach for finding the right budget for your campaigns. For example, if your revenue from a job is $8,000. Take 1% ($80) and put it back into marketing in that neighborhood. So if you’re creating a campaign with 7 addresses, your total budget would be $560. One of the benefits about this strategy is that your ad spend stays relevant with your total revenue.
Creating engaging content is the multiplication factor when creating campaigns. Start with a Boostpoint template and then make it personal to your brand. Here’s a great video to help you generate some ideas.
Step 5: Analyzing
Once you have campaigns up and running you can analyze your results by going to your reports dashboard.
Step 6: Repeat
This strategy relies on consistency to be effective. I recommend keeping your campaigns as current as possible. The best case scenario would be to have your campaign started a few days before you complete work in a neighborhood or you could get in a groove where every Friday you create campaigns based off of how many jobs you completed that week.
My goal with this post is to present a framework not a rulebook. Don’t be afraid to experiment and to draw outside the lines to see what works for your brand and your audience. Happy marketing!