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November 30, 2018

How to Use Boostpoint As A Roofing Company

Roofer Working

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Business, Marketing

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Do you have a roofing company and want to generate more business? In this post, we’re going to cover the process of how to best take advantage of Boostpoint for your roofing company from strategy to implementation so that you can build a brand that generates more business. 

Step 1: Create a Boostpoint Account

The first step is quite simple and self-explanatory. Go to app.boostpoint.com and register for an account. If you already have an account just login to your existing account. 

Step 2: Connect Your Facebook Business Page 

To connect you business Facebook page, go to settings and click the toggle switch and follow the prompts. Connecting your Facebook page allows Boostpoint to create ads on behalf of your page so that traffic is directed to your brand. 

Facebook Gif

Step 3: Add Billing Info

The next step is to add a credit card to your account. This is the payment method that will be used to bill your monthly subscription and your accumulated ad spend.

Step 4: Create a Campaign

Now you’re ready to create a Boostpoint campaign. The strategy we recommend is creating campaigns around areas you have recently completed work. For example, let’s say I completed 7 roofing jobs this past week. The recommenced strategy would be as follows.

Ad Creation

Target Area:

Add the addresses of these jobs into Boostpoint and select a 1-2 mile radius.

Ad type: 

Photo and video ads both have potential for quality engagement. With that said, context is key here. Put yourself in the shoes of the person looking at the photo or video and ask yourself if you would find this engaging? You can also choose to run both a photo and a video ad at the same time. I really recommend this method because is keeps your ads a bit more fresh when people see them multiple times.  

Budget and Schedule:

We recommend taking a 1% approach for finding the right budget for your campaigns. For example, if your revenue from a job is $8,000. Take 1% ($80) and put it back into marketing in that neighborhood. So if you’re creating a campaign with 7 addresses, your total budget would be $560. One of the benefits about this strategy is that your ad spend stays relevant with your total revenue. 

Content:

Creating engaging content is the multiplication factor when creating campaigns. Start with a Boostpoint template and then make it personal to your brand. Here’s a great video to help you generate some ideas.

Step 5: Analyzing

Reports v2

Once you have campaigns up and running you can analyze your results by going to your reports dashboard. 

Step 6: Repeat

This strategy relies on consistency to be effective. I  recommend keeping your campaigns as current as possible. The best case scenario would be to have your campaign started a few days before you complete work in a neighborhood or you could get in a groove where every Friday you create campaigns based off of how many jobs you completed that week.

Summary

My goal with this post is to present a framework not a rulebook. Don’t be afraid to experiment and to draw outside the lines to see what works for your brand and your audience. Happy marketing!