How to Get Roofing Leads on Facebook

by Sam Beiler | Last Updated on 05.1.2020

Facebook Ads for Roofing Companies: How to Get Started

Are you looking towards Facebook to help you generate leads for your roofing business? This can be an incredibly successful way to gain customers! After all, there are billions of people on Facebook, and it’s possible to target your ads to the right people in your local area.

But it can also be complicated. To make it simple on yourself, use Boostpoint – a software designed specifically to help businesses like yours. Sign up for a 14-day free trial to see how you like it! The rest of these steps will give you an idea of how to proceed, so if you’re interested, read on!

First, Figure Out Your Objective

You can get your ads running on the Boostpoint platform in as little as 10 minutes! That’s far quicker than trying to get it done through Facebook’s own interface. Once logged in to Boostpoint, begin a new campaign and choose if you want to get more website traffic or if you want to generate more leads. We recommend generating more leads. 

Choose which campaign you would like to create.

Target the Right People

Once you’ve chosen the “Generate More Leads” option, start by entering addresses from local areas or jobs that your company has done. This is the hyper-targeted part of the ad. It targets people in those areas most likely to be your customers using our helpful industry-specific targeting. 

Enter and change the radius around regions, cities, or addresses that you want to target.

Choose Your Budget, Time, and Media Content-Type

You can choose your budget, the dates that you want your campaign to run, and the type of media content you want for your ad (photo or video). It’s not a bad idea to start with a small budget – perhaps $100 – and to set the campaign to run for 1-3 weeks to start out. Later on, you can experiment with budgets and dates to figure out what works best for you.

You can choose the budget for the entire campaign.

Choose a Template to Design the Appearance of the Ad

We have some templates that can help you create a nice-looking ad with very little effort! After choosing a template, you’ll need to add the words and the picture or video.

Write or Edit the Ad Content

Your Facebook ad will need some words to inform potential customers about your business. If you’re not much of a writer or you’re short on time, you can choose from one of our professionally-written templates and edit it to fit your company. You can also write your own or copy/paste some content in.

Choose from a template, edit the template, or write your own ad copy.

Add Engaging Pictures and Videos

Then, you will add pictures or videos for your ad. Customer testimonial videos and videos of people from your company providing value perform best on Facebook. After that, you can fill out the lead form and choose the information you want to collect like emails, names, and/or phone numbers. 

Fill out the lead form and choose what information you want to collect.

Submit the Campaign & Start Getting Roofing Leads on Facebook! 

Now, it’s time to submit your campaign with confidence! Within 24 hours, it will be shown to people on Facebook and Instagram. The leads will get emailed to you. If you follow up in 15 minutes, there’s a 40-50% chance that you will convert that lead into an appointment! We want to make it easier for small businesses to run hyper-targeted Facebook ads. Learn more about starting a Facebook ad campaign or sign up for Boostpoint today!