If you can master how to use it accordingly, Facebook can turn out to be one of the most effective advertising platforms to push your business forward. First, you have access to millions of users, their behaviors, locations, interests, and many other targeting capabilities. Second, you can reach these users at any time, day or night, and for a whole lot, less money and stress compared to other available advertising platforms.
Facebook Lead Generation Ads help you amplify your Facebook marketing efforts by enabling you to create gated content that encourages signups and generate leads.
So, What Is Lead Generation?
Lead generation is the action of capturing the interest of potential customers for your products and services. It involves taking a target audience, introducing them to your products and services and then guiding them through your sales channel.
For your business to survive, you need customers. Clients are the heart of any business and lead generation is what is going to help you engage more of them. Just so you know, a lead means the person has already shown some interest in your business; so there won’t be any cold calls here.
Initial attraction is the first stride of any relationship, and in the case of online marketing, that attraction would be likely because of the content you put out there and your social media profiles. Once you have ignited the initial attraction, you can then convert the leads into customers.
Facebook lead generation ads allow the business owner or advertiser to collect information from potential buyers and “warm” them up.
Why Facebook Advertising?
There are numerous lead generation options out there, so why Facebook? Well, because Facebook records over 1.7 billion users every month, which is a big opportunity for a business owner to share their business and services. No matter the kind of business you’re engaged in, chances are that a large number if not all your audience is using Facebook.
Other than having a large, engaged audience, this network also makes lead generation quite easy for you and your prospective customers. There is an advertising dashboard and you have plenty of resources to get you started. Your audience can opt-in to your proffers without them having to leave the platform. Facebook also populates the user’s info, making it effortless to fill out the forms
Benefits of using Boostpoint vs. Facebook
While Facebook makes the process of running ads quite straightforward, there are times your ad campaign can backfire. Not knowing your target audience could be one of the reasons for this. If the text and visuals of your ad suit women in their 40s, but your products appeal to men in their 30s, then there is no way it’s going to work. You need to understand your target market and what they want to be able to come up with an offer that is enticing to them.
If you need help targeting the right audience that is more likely to become your next buyers, consider using Boostpoint– ad creation software that streamlines the Facebook ad creation process. With this software, you will have exclusive target audiences researched for your type of business.
Boostpoint is trusted by multitudes of business owners because of its hyper-targeted ad platform that:
- Has Boostpoint exclusive target market research for your industry
- Places specific hyper-targeted locations
- Has the ability to put 1 to 50-mile range around an address
If you are looking for software that will make it easy for you to create, target, and analyze your Facebook ads, look no further than Boostpoint to help you create ads in under 10 minutes.
How to Make Your Ads Succeed
Here are some of the things that can help in the success of your ad:
- Create a Customer Relationship Management System to help you foster and follow-up with the captured leads.
- Have a follow-up plan. If you follow up in 15 minutes, there’s a 40-50% chance that you will convert that lead into an appointment!
- Use Facebook ads in combination with inbound marketing
If you are not already doing it, this guide should help you create successful Facebook ads that will help you grow your business to the next level.