Yes, you need a Facebook business page to run ads through A Boostpoint. Instagram is recommended but not required.

If you do not have an Instagram profile linked to your Facebook page, your ads will still be posted on Instagram on behalf of your Facebook profile.

A boosted post allows you to “signal boost” content from your page’s timeline (basically pay to have it reach a wider audience).

Facebook ads, like you would create in Boostpoint, allow you to be more specific in your targets, like audience and ad goals (conversions, page likes, etc), along with providing detailed analytics you can use to track your ad’s performance.

Ads run on behalf of your business page but do not post to the page itself.

In other words, users will be redirected to your business page by clicking on the ad, but the ad itself won’t be visible on your business page.

Boostpoint keeps pricing simple by letting you track and control your ad spend and combining all fees into one bill at the end of each month.

So if you’re using Boostpoint’s monthly plan, and you built $800 worth of campaigns in one month, at the end of it you’d be charged $999.

Broken down, it looks like this:
$199 (your monthly subscription fee) + $720 ad spend

No, you’ll only be charged for the portion of the campaign that has run.

So if you are running a 2-week campaign for $800 and you cancel it at the end of the first week, you’ll only be charged $400 for the week the campaign already ran.