Yes, you need a Facebook business page to run ads through A Boostpoint. Instagram is recommended but not required.

If you do not have an Instagram profile linked to your Facebook page, your ads will still be posted on Instagram on behalf of your Facebook profile.

A boosted post allows you to “signal boost” content from your page’s timeline (basically pay to have it reach a wider audience).

Facebook ads, like you would create in Boostpoint, allow you to be more specific in your targets, like audience and ad goals (conversions, page likes, etc), along with providing detailed analytics you can use to track your ad’s performance.

Ads run on behalf of your business page but do not post to the page itself.

In other words, users will be redirected to your business page by clicking on the ad, but the ad itself won’t be visible on your business page.