If you can master how to use it accordingly, Facebook can turn out to be one of the most effective advertising platforms to push your business forward. First, you have access to millions of users, their behaviors, locations, interests, and many other targeting capabilities. Second, you can reach these users at any time, day or night, and for a whole lot, less money and stress compared to other available advertising platforms.

Facebook Lead Generation Ads help you amplify your Facebook marketing efforts by enabling you to create gated content that encourages signups and generate leads.

So, What Is Lead Generation?

Lead generation is the action of capturing the interest of potential customers for your products and services. It involves taking a target audience, introducing them to your products and services and then guiding them through your sales channel.

For your business to survive, you need customers. Clients are the heart of any business and lead generation is what is going to help you engage more of them. Just so you know, a lead means the person has already shown some interest in your business; so there won’t be any cold calls here.

Initial attraction is the first stride of any relationship, and in the case of online marketing, that attraction would be likely because of the content you put out there and your social media profiles. Once you have ignited the initial attraction, you can then convert the leads into customers.

Facebook lead generation ads allow the business owner or advertiser to collect information from potential buyers and “warm” them up.

Why Facebook Advertising?

There are numerous lead generation options out there, so why Facebook? Well, because Facebook records over 1.7 billion users every month, which is a big opportunity for a business owner to share their business and services. No matter the kind of business you’re engaged in, chances are that a large number if not all your audience is using Facebook.

Other than having a large, engaged audience, this network also makes lead generation quite easy for you and your prospective customers. There is an advertising dashboard and you have plenty of resources to get you started. Your audience can opt-in to your proffers without them having to leave the platform. Facebook also populates the user’s info, making it effortless to fill out the forms

Benefits of using Boostpoint vs. Facebook

While Facebook makes the process of running ads quite straightforward, there are times your ad campaign can backfire. Not knowing your target audience could be one of the reasons for this. If the text and visuals of your ad suit women in their 40s, but your products appeal to men in their 30s, then there is no way it’s going to work. You need to understand your target market and what they want to be able to come up with an offer that is enticing to them.

If you need help targeting the right audience that is more likely to become your next buyers, consider using Boostpoint– ad creation software that streamlines the Facebook ad creation process. With this software, you will have exclusive target audiences researched for your type of business.

Boostpoint is trusted by multitudes of business owners because of its hyper-targeted ad platform that:

If you are looking for software that will make it easy for you to create, target, and analyze your Facebook ads, look no further than Boostpoint to help you create ads in under 10 minutes.

How to Make Your Ads Succeed

Here are some of the things that can help in the success of your ad:

If you are not already doing it, this guide should help you create successful Facebook ads that will help you grow your business to the next level.

Facebook Ads for Roofing Companies: How to Get Started

Are you looking towards Facebook to help you generate leads for your roofing business? This can be an incredibly successful way to gain customers! After all, there are billions of people on Facebook, and it’s possible to target your ads to the right people in your local area.

But it can also be complicated. To make it simple on yourself, use Boostpoint – a software designed specifically to help businesses like yours. Sign up for a 14-day free trial to see how you like it! The rest of these steps will give you an idea of how to proceed, so if you’re interested, read on!

First, Figure Out Your Objective

You can get your ads running on the Boostpoint platform in as little as 10 minutes! That’s far quicker than trying to get it done through Facebook’s own interface. Once logged in to Boostpoint, begin a new campaign and choose if you want to get more website traffic or if you want to generate more leads. We recommend generating more leads. 

Choose which campaign you would like to create.

Target the Right People

Once you’ve chosen the “Generate More Leads” option, start by entering addresses from local areas or jobs that your company has done. This is the hyper-targeted part of the ad. It targets people in those areas most likely to be your customers using our helpful industry-specific targeting. 

Enter and change the radius around regions, cities, or addresses that you want to target.

Choose Your Budget, Time, and Media Content-Type

You can choose your budget, the dates that you want your campaign to run, and the type of media content you want for your ad (photo or video). It’s not a bad idea to start with a small budget – perhaps $100 – and to set the campaign to run for 1-3 weeks to start out. Later on, you can experiment with budgets and dates to figure out what works best for you.

You can choose the budget for the entire campaign.

Choose a Template to Design the Appearance of the Ad

We have some templates that can help you create a nice-looking ad with very little effort! After choosing a template, you’ll need to add the words and the picture or video.

Write or Edit the Ad Content

Your Facebook ad will need some words to inform potential customers about your business. If you’re not much of a writer or you’re short on time, you can choose from one of our professionally-written templates and edit it to fit your company. You can also write your own or copy/paste some content in.

Choose from a template, edit the template, or write your own ad copy.

Add Engaging Pictures and Videos

Then, you will add pictures or videos for your ad. Customer testimonial videos and videos of people from your company providing value perform best on Facebook. After that, you can fill out the lead form and choose the information you want to collect like emails, names, and/or phone numbers. 

Fill out the lead form and choose what information you want to collect.

Submit the Campaign & Start Getting Roofing Leads on Facebook! 

Now, it’s time to submit your campaign with confidence! Within 24 hours, it will be shown to people on Facebook and Instagram. The leads will get emailed to you. If you follow up in 15 minutes, there’s a 40-50% chance that you will convert that lead into an appointment! We want to make it easier for small businesses to run hyper-targeted Facebook ads. Learn more about starting a Facebook ad campaign or sign up for Boostpoint today!

Roofing can be a competitive industry. To make sure that you’re the roofing company people call, you need a marketing plan! Marketing helps to make your brand more visible while building trust with consumers. A good marketing plan can bring in a consistent stream of leads and help you grow your roofing business. 

We want to help you get the good news about your roofing company out into your community! That’s why we’re here to offer you some marketing ideas for roofers, along with some tried-and-true roofing advertising ideas. Read on to find some great tips for getting more leads and growing your business!

Focus on the Right Location

There might be a specific area in your region that needs roofing services than others. Or alternatively, you might have an area that you prefer to work in. When marketing for a local business, it’s often helpful to figure out the sweet spot for your marketing: casting your net to just the right area, not too large and not too small for the amount of business you want to generate. 

Boostpoint’s hyper-targeting feature to target your intended audience.

When you’re targeting too many people, you might be spending money on ads that aren’t going to the people who will actually use your services. When you’re not targeting enough people, you’re missing out on leads. Figuring this out can take some time and some guesswork. You’ll also need to keep track of how well your ads perform in various locations. 

Use the Internet

Are you using the Internet to its greatest potential when it comes to marketing your company? PPC, SEO, and social media are some of the best ways to market your roofing company online. Here’s a brief explanation of how these can help you:

PPC (pay-per-click advertising)

This is a great roofing advertising idea because you can target people in your local area. Here’s one example: If someone searches Google for “roofing company in [insert your town here]” your website will come up at the top of the list. You will pay a set amount of money for each time a customer clicks on your website. It’s often cost-effective when done right, and it can be a quick way to generate quality leads!

SEO (search engine optimization)

SEO will also help you when someone Googles for roofers in your area. It can help you get your website to the top of the search results without having to pay for ads. In a nutshell, when you optimize with SEO techniques, you’re proving to Google that you are a reputable, active company. Once you prove this – by having your website set up in the right way, with the right content – then Google will start sending more searchers your way. 

Social media

The biggest one here is Facebook, though you may also be able to harness other social media sites to your advantage. Facebook allows you to have a company profile where you can share news and interact with clients while also providing a place for people to find your contact information, operating hours, photos of past jobs, and relevant information about your business. Facebook also has a great structure for placing paid ads.

Wondering how you can carry out these marketing ideas for roofers? One way is to work with Boostpoint, a streamlined ad platform that makes it as simple as possible to advertise your roofing company. Learn more or get started today!