Social media job advertising software for frontline hiring
Boostpoint turns your open jobs into Facebook and Instagram ads, screens applicants in a one-minute mobile application, follows up by text, and delivers them into your ATS.
Hiring teams that run their frontline recruiting on Boostpoint
Three products, one platform
Boostpoint is recruitment marketing software for frontline employers in healthcare, trucking, skilled trades, manufacturing, agriculture and hourly roles: it turns your open jobs into targeted Facebook and Instagram ads, builds and optimizes the campaigns, collects applicants through a one-minute mobile application with automated text follow-up, and delivers them into your ATS — with a customer success team there to support you.
Boostpoint Attract
Send us a job, get a campaign. Photo and video ads built for the role, targeted to the markets you hire in, running under Meta's employment Special Ad Category.
- Ads built from your job description
- Location targeting across the U.S. and Canada
- Screening and knockout questions in the application
- Campaign management and reporting
Best for teams hiring a handful of roles at a time who want the campaign run for them.
How Attract works
Boostpoint Programmatic 2.0
Connect your ATS or XML job feed and every open requisition becomes its own social ad — written, launched, budgeted and stopped without a recruiter touching it.
- One ad per job, from a handful to hundreds
- Ad copy and creative matched to your brand
- Candidate summaries built from application answers
- Spend control by job; ads start and stop with the feed
Best for employers and partners with many open jobs across locations.
How Programmatic 2.0 works
Boostpoint Connect
A text goes out the moment someone applies, while they still remember applying — then reminders, scheduling and re-engagement, with replies landing in the recruiter's inbox.
- Automatic text on every application
- Interview times offered by text
- Re-engagement sequences per job
- Two-way messaging in one inbox
Best for Attract customers losing applicants between the application and the first phone call.
How Connect worksNot sure which fits? If you send jobs over one at a time, start with Attract. If your ATS or job feed already holds every opening, start with Programmatic 2.0. Connect is an add-on to Attract, for texting the applicants those ads produce.
What happens after someone taps your ad
The same path runs whether the job arrived as a request or came out of your feed.
Your job goes in
Submit a job in the app, or connect the ATS or XML feed and let it run.
The ad gets built
Copy and creative written for the role, then launched to the markets you hire in.
They apply in a minute
A short mobile application with your screening and knockout questions, no resume file required.
A summary is built
Their answers become a recruiter-ready candidate summary in resume format.
You get the applicant
Contact details and answers land in your ATS, with a text already sent.
We publish what an applicant actually costs
Most vendors quote one average. We publish the whole distribution from our own managed campaigns, because a single number can't tell you whether your caregiver campaign is a bargain or your driver campaign is broken.
Source: Boostpoint 2026 Social Job Advertising Benchmark — Boostpoint-managed campaigns on Meta, 2026; costs are what advertisers paid, inclusive of campaign management, and cover advertising only. Cost per applicant is not cost per hire. Read the full benchmark or see how an ad budget is sized.
Built for the jobs job boards struggle with
Frontline, hourly and credentialed roles, in rural markets and metros alike — where the people you want are on social long before they are on Indeed.
What recruiters say once it's running
You've done more for me in the past 2 weeks than Indeed has done so far this year.Carmen LabraHealthcare Recruiter · About Kids
We are really happy with our decision to move forward and try something new with Boostpoint. It has helped increase our application number even more than we thought.Kristy GreenMarketing and Business Development Director · Kohler
Applicants land where your team already works
Boostpoint delivers the full applicant — contact details and screening answers — against the right requisition in your ATS. Boostpoint is listed in the Phenom marketplace with a live integration.
See all integrations · Job advertising platform or agency? Talk to us about the partner channel
Questions buyers ask first
What does Boostpoint cost?
Two lines on one invoice: a subscription priced on job volume, quoted on a call, and the advertising budget. Boostpoint's recommended minimum is $750 a month per job category, sized upward from how many applicants you want and what that role has historically cost. See how pricing works.
Do I need my own Meta ad account?
No. You don't pay Meta directly and you don't need your own ad account — the subscription and the ad spend arrive on one bill from Boostpoint.
Where do the ads run?
Facebook and Instagram, under Meta's employment Special Ad Category, targeted to the markets you hire in across the U.S. and Canada.
How do applicants reach my ATS?
Through a direct integration where one exists, or through the in-app CRM, export or email. Each applicant arrives with their contact details and screening answers attached to the requisition they applied to. See the integrations.
Is this different from posting on a job board?
Job boards reach people who are searching. Social ads reach people who are working — the ad finds them mid-scroll, which is why it works in rural markets and for shift roles where board traffic is thin. What you pay for is the application, not the listing.
How fast can a campaign launch?
Send a job or connect a feed and ads are built, proofed and launched without your team writing copy or producing creative. A demo walks through the timeline against your own openings.
Put your next opening in front of people who aren't looking
Twenty minutes, your real openings, and the numbers from your own markets.
No ad account to set up and no Meta invoice to reconcile — the subscription and the ad spend come to you on one bill.
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